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Presentations often receive a bad rap—for good reason. We’ve all sat through those long-winded speeches and hot mess PowerPoints, which completely undermine the point of visual presentations.

So, what differentiates a good presentation from a poor one? Content and design. While your speech may be perfect, the images you show can greatly add or detract from your message. Whether you’re using Visage, PowerPoint, Keynote or good old PDFs, these 11 tips will help you create well-designed presentation slides that effectively get your point across.