11 Design Tips for Visualizing Survey Results


Create engaging content for free

So you conducted a kick-ass survey and now you just need to communicate your findings to your audience. Don’t waste your reader’s time by forcing them to scroll through pages of irrelevant responses. It’s your job to look through the responses, sort the answers, spot trends, and create a visual report that they can easily digest. Here are 11 tips to ensure your message isn’t lost in the data.

1) Organize data in a logical order

Just because you received the data in a jumbled order doesn’t mean that’s how you should present it. Figure out your message and present your data in a way that will make comprehension easiest.

Survey Results order

Source

2) Give it context

Organizing your data into a chart will definitely aid your viewers, but sometimes you’ll need more than that. Be sure to provide the necessary context for your data so the audience gets the full perspective.  

survey results context

Source

3) Keep it simple

As with any other design project, you want design to enhance comprehension—not distract. Excess design aspects or unnecessary elements can obstruct your message.

survey results simple

Source

4) Don’t omit pertinent information

When visualizing survey results, there’s a delicate balancing act taking place. Although you want to keep your chart looking clean, don’t leave out necessary information for the sake of simplicity.

survey results essential

Source

5) Choose the right chart

Picking the wrong chart can muddle your data’s message, so make sure you choose not just the correct chart but the best chart. A line chart might not communicate your message as effectively as a bar chart. Or maybe you need a stacked bar chart, rather than a grouped one. For more help choosing the right chart check out our e-book.

survey results choice

Source

6) Inform the viewer of the margin of error

As with any survey, there is a margin of error. It’s key to communicate that to your viewer for transparency. (This helps build trust.)

Survey results margin of error

Source

7) Make your totals explicitly clear

If you only surveyed 10 people from a pool of thousands, your results could be skewed or inaccurate. Be sure to include totals on your chart.

survey results totals

Source

8) Don’t let design misrepresent data

Keep the color scheme consistent and limited, use visual hierarchy, and avoid effects that will distort your data, such as 3-D or loud colors.

survey results design

Source

9) Sketch it out

Even if your post is destined for the Internet, it can still be beneficial to sketch it on paper first. Decide what story you’re trying to tell and draw it out. It will act as a roadmap throughout the process.

survey results map it out

Source

10) Incorporate interactivity

Sometimes it’s necessary to make your chart interactive when you have massive amounts of data. Instead of one never-ending infographic, present it in an exploratory format.

survey results interactive

Source

11) Don’t forget the tooltips 

If you opt for an interactive, make sure you provide your viewers the necessary tools and instructions to properly navigate the data.

survey results tool tips

Source

Do you have awesome data but lack resources to create awesome charts? We can help with that. Check out Visage and start creating content right now. 

Want more visual design tips? Check out our tips for bar charts, blog photos, and e-books

Comments