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What Is Microcontent?

Create engaging content for free

Successful content marketing relies on the right mix of content.

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Microcontent is a flexible approach to content creation that empowers you to produce relevant, real-time content that extends your brand’s reach, enhances your content marketing mix, and engages your audience—without breaking a sweat.


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These pieces can be used to promote existing pieces of content, join a conversation, or engage your audience around a particular subject. Sound intimidating? It shouldn’t. Microcontent can be made from anything you see.

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Want to get started? Download our e-book How to Maximize Publishing with Microcontent.