Every piece of content you create is a reflection of your brand, from your content marketing to your annual report. Both what you are communicating — and how you are communicating it — influence people’s perception. When it comes to your content, ensuring accuracy and credibility is vital to your reputation—especially in data.
Well-designed data increases appeal, comprehension and retention of data, and maintains your brand’s visual presence. Of course, not every designer is a data specialist. To help designers create accurate, on-brand visualizations, we created the e-book, Data Visualization 101: How to Design Charts and Graphs.