Tips + Tricks

So you conducted a kick-ass survey and now you just need to communicate your findings to your audience. Don’t waste your reader’s time by forcing them to scroll through pages of irrelevant responses. It’s your job to look through the responses, sort the answers, spot trends, and create a visual report that they can easily

Presentations often receive a bad rap—for good reason. We’ve all sat through those long-winded speeches and hot mess PowerPoints, which completely undermine the point of visual presentations.

So, what differentiates a good presentation from a poor one? Content and design. While your speech may be perfect, the images you show can greatly add or detract from your message. Whether you’re using Visage, PowerPoint, Keynote or good old PDFs, these 11 tips will help you create well-designed presentation slides that effectively get your point across.

Reports help your business in every way. The information—especially data—communicated shows what you’re doing right, what you’re doing wrong, and how you could do things better. But the story and insights are only effective if they are properly presented. In this series, we show you the 4 steps to crafting a killer report that makes an impact.

Just like people judge a book by its cover, visitors will judge your blog by your blog photos. Therefore, it’s important to put thought behind each image. If you’re new to photo design, these 12 tips will help you avoid rookie mistakes. 1. If you’re sticking with stock, make sure it doesn’t suck People wouldn’t make

Depending on what kind of data you’re presenting, bar charts may be the best way to display your information. (For more help deciding which chart will display your data, check out our blog post). If a bar chart is the right format, here are 12 design tips to make sure you’re visualizing the data as

Content marketing is no easy task. Whether you’re a one-person marketing department at a startup or CMO of a Fortune 500, doing it well—and within budget—is always a challenge. As a cofounder of Column Five, a visual studio that specializes in content marketing, I’m no stranger to the challenge. Luckily, over the years, I’ve found

We have entered an age where visual communication is essential for any company. The need to tell complex stories quickly, effectively and in a way that engages people is not just prevalent, it is universal. Brands that learn and utilize visual communication as a tool to distribute their message and inspire audiences will run circles

The quality of an infographic is always determined—in part—by the quality of the content that was used to create it. As such, the source of that content plays an essential role. Using low-quality, biased or excessive sources will get you a graphic that is fractured, feels forced or fails to tell a coherent story. Luckily, high-quality

Brands are realizing the importance of visual content to their content marketing initiatives. Under the visual content umbrella, infographics are a major talking point for brands, publishers, and third-party content hubs. Like all visual content, infographics have the ability to make complex information more comprehensible and engaging for people. That is, if the infographic is

Reaching a target audience the way you hope and expect to is never guaranteed. With the right team and solid best practices, however, you can get you where you want to be. And those best practices start with infographic design and end with distribution. In order to entice, inform, entertain, and impact your target audience,