E-books give you the opportunity to establish yourself as a thought leader while providing your audience with content they want to engage with. If you don’t have a couple of publications in a virtual library, you’re missing out. But know that e-book readers are just as selective as traditional consumers, and they won’t settle for

Reports help your business in every way. The information—especially data—communicated shows what you’re doing right, what you’re doing wrong, and how you could do things better. But the story and insights are only effective if they are properly presented. In this series, we show you the 4 steps to crafting a killer report that makes an impact.

Just like people judge a book by its cover, visitors will judge your blog by your blog photos. Therefore, it’s important to put thought behind each image. If you’re new to photo design, these 12 tips will help you avoid rookie mistakes. 1. If you’re sticking with stock, make sure it doesn’t suck People wouldn’t make

Depending on what kind of data you’re presenting, bar charts may be the best way to display your information. (For more help deciding which chart will display your data, check out our blog post). If a bar chart is the right format, here are 12 design tips to make sure you’re visualizing the data as

The best way to make a great infographic? Make sure it has great data. It’s the key to telling a good story and—when properly visualized—makes that story more memorable. But where do you get that data? You may have some in-house. You may have come across an interesting study. Or you may need to start

When it comes to the content you create and where and when you post it, it’s important to consider your audience.On the go and always distracted, they’re often more available for a quick snack rather than an entire formal dinner party. Lower the barrier to your content’s success, and fill a spoon instead of a

We have entered an age where visual communication is essential for any company. The need to tell complex stories quickly, effectively and in a way that engages people is not just prevalent, it is universal. Brands that learn and utilize visual communication as a tool to distribute their message and inspire audiences will run circles

The quality of an infographic is always determined—in part—by the quality of the content that was used to create it. As such, the source of that content plays an essential role. Using low-quality, biased or excessive sources will get you a graphic that is fractured, feels forced or fails to tell a coherent story. Luckily, high-quality

As technology advances and new tools integrate in the marketplace, an interesting phenomenon occurs: The way we digest and experience content changes. Consider the news. Think about how we followed current events 20 years ago. We mainly relied on the Sunday newspaper or watched copious amounts of news coverage on TV. But consider how we

Reaching a target audience the way you hope and expect to is never guaranteed. With the right team and solid best practices, however, you can get you where you want to be. And those best practices start with infographic design and end with distribution. In order to entice, inform, entertain, and impact your target audience,