Data 101

So you conducted a kick-ass survey and now you just need to communicate your findings to your audience. Don’t waste your reader’s time by forcing them to scroll through pages of irrelevant responses. It’s your job to look through the responses, sort the answers, spot trends, and create a visual report that they can easily

The quality of an infographic is always determined—in part—by the quality of the content that was used to create it. As such, the source of that content plays an essential role. Using low-quality, biased or excessive sources will get you a graphic that is fractured, feels forced or fails to tell a coherent story. Luckily, high-quality

“Brand storytelling” is on track to become the hottest buzzword in 2015. This popular new word is even making it’s way into employee titles. What’s a Chief Storyteller, and where can I apply? Long story short, the phrase “brand storytelling” is being overused more than an online coupon code at But there is value

This is the 1st of 3 posts I’ve put together to help you improve your team’s data literacy. When you’re done with this one, you can view the next post “How to Get Started With Data Storytelling [6 Actionable Steps]” to put these fundamentals to work. The last post, “How to Bring Your Data Storytelling to

You know what they say: If you want something done right, you have to do it yourself. Chances are, if you want the highest quality original data about your target market, you’ll have to collect it. To find helpful, useful data, you need to know a little about designing and conducting market research. Don’t feel

Numbers are prickly things to a lot of people. They strike fear into the hearts of many, and baffle many more. But something magical happens when those numbers become a friendly image, easily grasped at a glance. It’s then that those numbers become a story. Journalists have tapped into the power of infographics and data

Want to prove a point? Data is the most effective tool at your disposal. But how do you craft that into a powerful and compelling story? Follow these 5 steps. 

In our Data Visualization 101 series, we cover each chart type to help you sharpen your data visualization skills.

For a general data refresher, start here.

So far in our series, we’ve dealt with tools for clearly displaying two dimensions of data, but what happens when you have a third or fourth? Do you use a bar chart and stack bars with different variables next to one another? Do you use multiple graphs and compare the results?

Welcome to the bubble chart. This incredibly versatile chart form can be used to visualize a data set with two to four dimensions, all in one elegant and easy to interpret chart.

What It Is

In its most basic form, the bubble chart communicates two dimensions of data: one, a numerical value visualized in the scale of its circular bubbles, and the second in what each bubble represents. Simply put, larger bubbles equal larger values.

In our Data Visualization 101 series, we cover each chart type to help you sharpen your data visualization skills.

For a general data refresher, start here.

Like the mountains that they resemble, area charts are a representation of change over time. Whether you’re looking to chart net earnings for individual departments month to month or examining the popularity of music genres since the ‘50s, there are few chart types that communicate time-series relationships so well. Let’s see how area charts can work for you.