Culture Marketing

From the funny to the ridiculous and anywhere in between, so much hype is placed on Super Bowl commercials—learning that a 30 second ad cost more than $5 million dollars blew my mind. But most of these multimillion-dollar ads (many having nothing to do with the actual products) fail to make me more inclined to

Creating a single piece of truly good content is hard. The journey from an idea seedling to written masterpiece to getting into a true rhythm of publishing valuable brand content can be a psychological journey to Mordor. One does not simply walk into content marketing success. The purpose of this article is to uncover the

We have entered an age where visual communication is essential for any company. The need to tell complex stories quickly, effectively and in a way that engages people is not just prevalent, it is universal. Brands that learn and utilize visual communication as a tool to distribute their message and inspire audiences will run circles

As technology advances and new tools integrate in the marketplace, an interesting phenomenon occurs: The way we digest and experience content changes. Consider the news. Think about how we followed current events 20 years ago. We mainly relied on the Sunday newspaper or watched copious amounts of news coverage on TV. But consider how we

Josh Ritchie is a Column Five and Visage co-founder and the co-author of “Infographics: The Power of Visual Storytelling.” Because, people care more about your culture than you think. Terrence Deal and Allan Kennedy, early experts on corporate culture, say that “culture lives in the way things get done.” I love this thinking, and it’s

Do you remember that one time you had a meeting where everyone was prepared, knew the objective of the meeting, and truly valued one another’s unique contributions? Sure, these meetings happen—about as frequently as Halley’s Comet. Assuming that you work with good people who care, why is it so hard to create the right conditions for

There’s a lot of talk about finding your brand voice and keeping it consistent. As we highlighted in the Spaceship Earth post, there are opportunities to show the unique perspective of individuals within your brand. Anchoring your brand to a solid foundation allows individual expressions of that brand to be unique and original while staying

Creating good branded content is really hard, even for the best of the best like LinkedIn, Kapost, and Contently. It takes time, especially when you care about quality rather than sheer volume. Yes, it’s easy to get impatient and be tempted to just get a piece of content out the door. But to remain effective,

The key to great content may be the last thing you’d think about: Your organizational culture. Why? Because your brand is shaped by many things, but who you are, what you value, and what you believe is the foundation. And these elements drive your communication. From what you say to how you speak, the content