Figure 1 The only constant is change, and in our fast-paced, novelty-seeking culture, change in marketing tactics is par for the course. How we sell has to evolve right along with how we buy, and with a world of products and services suddenly at our fingertips, how we buy changes quickly. The lifecycle of any

Customer development sounds like a million things that it’s not. It’s not developing customer relationships. It’s not lead nurturing. In fact, it turns the traditional company/consumer relationship on its head, essentially asking the inmates very nicely if they’d run the asylum. Simply put, the definition of customer development is asking your customers for input that

“Brand storytelling” is on track to become the hottest buzzword in 2015. This popular new word is even making it’s way into employee titles. What’s a Chief Storyteller, and where can I apply? Long story short, the phrase “brand storytelling” is being overused more than an online coupon code at But there is value

Ten years ago, “SEO” was the primary reason why so much website copy was unreadable, as every website tried to rank first for target keywords by stuffing them into every sentence. Today, Search Engine Optimization (SEO) emphasis tactics have shifted to social sharing and quality backlinks, with keywords providing just one way to alert search

This is the 1st of 3 posts I’ve put together to help you improve your team’s data literacy. When you’re done with this one, you can view the next post “How to Get Started With Data Storytelling [6 Actionable Steps]” to put these fundamentals to work. The last post, “How to Bring Your Data Storytelling to

Good content marketing is good storytelling, and data is an incredibly powerful tool when it comes to storytelling. Solid data provides interesting insights, reveals notable trends, and communicates an objective story that enhance credibility, making it ideal for content marketing. There’s just one problem: Data is intimidating to marketers. How do you get it? What

How does your company see its sales process? Is it a funnel? A cycle? A journey? Is it linear, curved, or looped? There are many different ways to visualize the sales process, but one thing we know for sure is that no single shape fits all anymore. Which shape describes your sales process best? The

You know what they say: If you want something done right, you have to do it yourself. Chances are, if you want the highest quality original data about your target market, you’ll have to collect it. To find helpful, useful data, you need to know a little about designing and conducting market research. Don’t feel

By day, Randy Olson is a postdoctoral researcher at the University of Pennsylvania applying machine learning to biomedical problems. If you think of genes as a massive dataset, he’s the guy using that data along with machine learning to help detect diseases – among many other things. But we’re not here to talk about his

There are a few secrets to truly effective and memorable content marketing. You need a lot of content. And remember that content can take on many forms. Images are powerful. Propriety data is powerful. When used together, creating images from data can drive impactful marketing campaigns, leading to viral shares and skyrocketing engagement. These 9