We have entered an age where visual communication is essential for any company. The need to tell complex stories quickly, effectively and in a way that engages people is not just prevalent, it is universal. Brands that learn and utilize visual communication as a tool to distribute their message and inspire audiences will run circles

The quality of an infographic is always determined—in part—by the quality of the content that was used to create it. As such, the source of that content plays an essential role. Using low-quality, biased or excessive sources will get you a graphic that is fractured, feels forced or fails to tell a coherent story. Luckily, high-quality

Anyone in the digital marketing industry for any amount of time is likely familiar with the notion of search engine optimization (SEO). For the sake of this article, we’re not going to delve into why SEO is important or discuss any extremely technical aspects of SEO. Instead, this article is about optimizing your infographic for

As technology advances and new tools integrate in the marketplace, an interesting phenomenon occurs: The way we digest and experience content changes. Consider the news. Think about how we followed current events 20 years ago. We mainly relied on the Sunday newspaper or watched copious amounts of news coverage on TV. But consider how we

Brands are realizing the importance of visual content to their content marketing initiatives. Under the visual content umbrella, infographics are a major talking point for brands, publishers, and third-party content hubs. Like all visual content, infographics have the ability to make complex information more comprehensible and engaging for people. That is, if the infographic is

Reaching a target audience the way you hope and expect to is never guaranteed. With the right team and solid best practices, however, you can get you where you want to be. And those best practices start with infographic design and end with distribution. In order to entice, inform, entertain, and impact your target audience,

Good design has become pervasive in our world, infusing everything from the websites we visit to the content we consume. This is for good reason: Our brains are pre-wired to consume, process and synthesize visual information more quickly than any other stimuli. That’s why good design improves our experience, whether it’s a product or powerful

Josh Ritchie is a Column Five and Visage co-founder and the co-author of “Infographics: The Power of Visual Storytelling.” Because, people care more about your culture than you think. Terrence Deal and Allan Kennedy, early experts on corporate culture, say that “culture lives in the way things get done.” I love this thinking, and it’s

I hope the heat of summer finds you more often on sandbars than subway platforms. We’ve just launched some great new features to share with you. Some have been oft-requested, some are big improvements on existing features, and others we just thought would be awesome. Here are a few things you can now do in

Visualizing data isn’t as simple as inserting a spread sheet into a PowerPoint presentation. If you don’t feed your reader’s need for visual aids, they’ll simply scroll on by. Visualizing data is the key to comprehension so you should know which charts display qualitative data best, or how many categories to include in a pie chart without overwhelming your