Just like people judge a book by its cover, visitors will judge your blog by your blog photos. Therefore, it’s important to put thought behind each image. If you’re new to photo design, these 12 tips will help you avoid rookie mistakes. 1. If you’re sticking with stock, make sure it doesn’t suck People wouldn’t make

A well-designed infographic is a beautiful thing. Whether it’s visualizing a large amount of data or simply presenting information in a visual context, there’s no denying our brains love information design. In the hands of the right designer, an infographic can turn into a real work of art. As cofounder of Column Five, a content

Depending on what kind of data you’re presenting, bar charts may be the best way to display your information. (For more help deciding which chart will display your data, check out our blog post). If a bar chart is the right format, here are 12 design tips to make sure you’re visualizing the data as

Content marketing is no easy task. Whether you’re a one-person marketing department at a startup or CMO of a Fortune 500, doing it well—and within budget—is always a challenge. As a cofounder of Column Five, a visual studio that specializes in content marketing, I’m no stranger to the challenge. Luckily, over the years, I’ve found

“When shall we three meet again – in thunder, lightning, or in rain?” – Macbeth Shakespeare knew that to entertain his audience (and prevent them from throwing apple cores at the actors), he had to grab their attention from the beginning. That’s why he began nearly every play with humor, violence, magic, or mystery. You

Every startup dreams of becoming a game-changer when it grows up. And, many startup founders dream of a scalable trajectory that leads them straight to a billion-dollar business that defines its niche. Listen, if that were easy, we’d all be doing it. But, with more and more startups blazing trails by the day, it’s not

Creating a single piece of truly good content is hard. The journey from an idea seedling to written masterpiece to getting into a true rhythm of publishing valuable brand content can be a psychological journey to Mordor. One does not simply walk into content marketing success. The purpose of this article is to uncover the

The best way to make a great infographic? Make sure it has great data. It’s the key to telling a good story and—when properly visualized—makes that story more memorable. But where do you get that data? You may have some in-house. You may have come across an interesting study. Or you may need to start

When it comes to the content you create and where and when you post it, it’s important to consider your audience.On the go and always distracted, they’re often more available for a quick snack rather than an entire formal dinner party. Lower the barrier to your content’s success, and fill a spoon instead of a