“When shall we three meet again – in thunder, lightning, or in rain?” – Macbeth Shakespeare knew that to entertain his audience (and prevent them from throwing apple cores at the actors), he had to grab their attention from the beginning. That’s why he began nearly every play with humor, violence, magic, or mystery. You

Every startup dreams of becoming a game-changer when it grows up. And, many startup founders dream of a scalable trajectory that leads them straight to a billion-dollar business that defines its niche. Listen, if that were easy, we’d all be doing it. But, with more and more startups blazing trails by the day, it’s not

Creating a single piece of truly good content is hard. The journey from an idea seedling to written masterpiece to getting into a true rhythm of publishing valuable brand content can be a psychological journey to Mordor. One does not simply walk into content marketing success. The purpose of this article is to uncover the

The best way to make a great infographic? Make sure it has great data. It’s the key to telling a good story and—when properly visualized—makes that story more memorable. But where do you get that data? You may have some in-house. You may have come across an interesting study. Or you may need to start

When it comes to the content you create and where and when you post it, it’s important to consider your audience.On the go and always distracted, they’re often more available for a quick snack rather than an entire formal dinner party. Lower the barrier to your content’s success, and fill a spoon instead of a

We have entered an age where visual communication is essential for any company. The need to tell complex stories quickly, effectively and in a way that engages people is not just prevalent, it is universal. Brands that learn and utilize visual communication as a tool to distribute their message and inspire audiences will run circles

The quality of an infographic is always determined—in part—by the quality of the content that was used to create it. As such, the source of that content plays an essential role. Using low-quality, biased or excessive sources will get you a graphic that is fractured, feels forced or fails to tell a coherent story. Luckily, high-quality

Anyone in the digital marketing industry for any amount of time is likely familiar with the notion of search engine optimization (SEO). For the sake of this article, we’re not going to delve into why SEO is important or discuss any extremely technical aspects of SEO. Instead, this article is about optimizing your infographic for

As technology advances and new tools integrate in the marketplace, an interesting phenomenon occurs: The way we digest and experience content changes. Consider the news. Think about how we followed current events 20 years ago. We mainly relied on the Sunday newspaper or watched copious amounts of news coverage on TV. But consider how we