So you conducted a kick-ass survey and now you just need to communicate your findings to your audience. Don’t waste your reader’s time by forcing them to scroll through pages of irrelevant responses. It’s your job to look through the responses, sort the answers, spot trends, and create a visual report that they can easily

Marketing is a tough job on its own, but it’s even tougher when you’re tasked with marketing a product as boring as bottled water or batteries. Unfortunately, common products tend to breed common advertising. But that doesn’t mean it’s impossible. In fact, launching a successful marketing campaign that gets people talking about toilet paper—outside the

Presentations often receive a bad rap—for good reason. We’ve all sat through those long-winded speeches and hot mess PowerPoints, which completely undermine the point of visual presentations.

So, what differentiates a good presentation from a poor one? Content and design. While your speech may be perfect, the images you show can greatly add or detract from your message. Whether you’re using Visage, PowerPoint, Keynote or good old PDFs, these 11 tips will help you create well-designed presentation slides that effectively get your point across.

There’s a ton of content in the world; the average American is bombarded with around 34 gigabytes of it each day.

E-books give you the opportunity to establish yourself as a thought leader while providing your audience with content they want to engage with. If you don’t have a couple of publications in a virtual library, you’re missing out. But know that e-book readers are just as selective as traditional consumers, and they won’t settle for

Reports help your business in every way. The information—especially data—communicated shows what you’re doing right, what you’re doing wrong, and how you could do things better. But the story and insights are only effective if they are properly presented. In this series, we show you the 4 steps to crafting a killer report that makes an impact.

Just like people judge a book by its cover, visitors will judge your blog by your blog photos. Therefore, it’s important to put thought behind each image. If you’re new to photo design, these 12 tips will help you avoid rookie mistakes. 1. If you’re sticking with stock, make sure it doesn’t suck People wouldn’t make

A well-designed infographic is a beautiful thing. Whether it’s visualizing a large amount of data or simply presenting information in a visual context, there’s no denying our brains love information design. In the hands of the right designer, an infographic can turn into a real work of art. As cofounder of Column Five, a content

Depending on what kind of data you’re presenting, bar charts may be the best way to display your information. (For more help deciding which chart will display your data, check out our blog post). If a bar chart is the right format, here are 12 design tips to make sure you’re visualizing the data as

Content marketing is no easy task. Whether you’re a one-person marketing department at a startup or CMO of a Fortune 500, doing it well—and within budget—is always a challenge. As a cofounder of Column Five, a visual studio that specializes in content marketing, I’m no stranger to the challenge. Luckily, over the years, I’ve found