When it comes to the content you create and where and when you post it, it’s important to consider your audience.On the go and always distracted, they’re often more available for a quick snack rather than an entire formal dinner party. Lower the barrier to your content’s success, and fill a spoon instead of a
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Anyone in the digital marketing industry for any amount of time is likely familiar with the notion of search engine optimization (SEO). For the sake of this article, we’re not going to delve into why SEO is important or discuss any extremely technical aspects of SEO. Instead, this article is about optimizing your infographic for
As technology advances and new tools integrate in the marketplace, an interesting phenomenon occurs: The way we digest and experience content changes. Consider the news. Think about how we followed current events 20 years ago. We mainly relied on the Sunday newspaper or watched copious amounts of news coverage on TV. But consider how we
Brands are realizing the importance of visual content to their content marketing initiatives. Under the visual content umbrella, infographics are a major talking point for brands, publishers, and third-party content hubs. Like all visual content, infographics have the ability to make complex information more comprehensible and engaging for people. That is, if the infographic is
Reaching a target audience the way you hope and expect to is never guaranteed. With the right team and solid best practices, however, you can get you where you want to be. And those best practices start with infographic design and end with distribution. In order to entice, inform, entertain, and impact your target audience,