Reports help your business in every way. The information—especially data—communicated shows what you’re doing right, what you’re doing wrong, and how you could do things better. But the story and insights are only effective if they are properly presented. In this series, we show you the 4 steps to crafting a killer report that makes an impact.
Today, we continue with Lesson 2: Making an Outline. (If you missed it, check out Lesson 1: Understanding and Analyzing Your Data first.)
To create a compelling report, your content should be appropriately structured around a narrative. Even if you are reporting on less-than-sexy KPIs, understanding the core of what you are trying to communicate is necessary to guide you.