The 50 Best Resources For Content Marketers


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Content marketing is no easy task. Whether you’re a one-person marketing department at a startup or CMO of a Fortune 500, doing it well—and within budget—is always a challenge. As a cofounder of Column Five, a visual studio that specializes in content marketing, I’m no stranger to the challenge. Luckily, over the years, I’ve found a lot of people, publications, and tools that can help. From design inspiration to helpful plugins for your blog, here are my top 50 must-have resources for content marketers. It’s everything you need, whether you’re looking for your next piece of inspiration or trying to increase your newsletter subscribers.

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CONTENT MARKETING INSPIRATION

1) 538 Newsletter: News, statistics, and trending topics delivered daily.
2) Google Trends: What’s trending on the Internet.
3) Dada Viz: Charts on a variety of subjects.
4) Forekast: The Internet’s calendar, it tells you what events are coming up.
5) Alltop: Aggregates the most popular stories on a variety of subjects.
6) Portent’s Content Idea Generator: Plug in a keyword and it will generate a content idea for you.

THOUGHT LEADERSHIP/PUBLICATIONS TO FOLLOW

7) The Content Strategist: Contently’s content marketing publication.
8) Neil Patel’s blog: All the best tips from a marketing master.
9) Tom Tunguz: Great coverage of all things VC and content marketing.
10) Content Marketing Institute: Industry news and studies.
11) Search Engine Land: Must-read news about SEO, SEM, etc.
12) Seth Godin’s blog: Great thoughts from a marketing genius.
13) Simon Sinek’s blog: Industry commentary and thought leadership from one of the most popular TED speakers ever.
14) Inbound: Articles, conversations, and inspiration—the Reddit of marketing.
15) Sophisticated Marketer’s Podcast: Jason Miller interviews marketing powerhouses from around the globe to bring you cutting-edge insights.
16) The Startup Chat with Steli and Hiten: Steli Efti & Hiten Shah offer unfiltered insights and actionable advice straight from the trenches of startup and business life.

COPYWRITING

17) Grammarly: A free Chrome plugin that provides spell-check and grammar-check.
18) Ann Handley’s Blog: Tips on writing compelling copy and nailing brand voice.
19) Title Generator: Keyword-heavy titles depending on your subject.

DESIGN INSPIRATION

20) Dribbble: A show and tell site for designers.
21) Behance: An online portfolio, searchable by project type, industry, etc.
22) Grain Edit: A retrospective of classic design work from the 1950s-1970s.
23) Awwwards: The awards for design, creativity, and innovation on the Internet.
24) Call to Idea: Web design inspiration.

SOCIAL/DISTRIBUTION

25) Curata CCS: Find, organize, and share relevant content to position your brand as an industry thought.
26) Narrow.io: Grow your Twitter following to build a targeted audience.
27) Nuvi: Real-time visualizations of your social data.
28) Buffer: Social media management for marketers and agencies.

CONTENT MARKETING CREATION

29) Visage*: A design tool that makes on-brand content creation simple.
30) The Data Visualisation Catalogue: A primer on the basics of data visualization.
31) Coolors: A color selection tool that generates palettes, too.
32) Typogui: Typography tips and tricks.
33) The Noun Project: An enormous database of icons.
34) Unsplash: Free high-quality stock photos.
35) Pexels: Free high-quality stock photos.
36) Audacity: Record, edit, and publish podcasts and interviews with this free software.

MISC

37) CoSchedule: Editorial calendar plugin and social automation.
38) Product Hunt: Product Hunt is a curation of the best new products, every day.
39) Coelevate: In-depth insights and guides about customer acquisition and growth.
40) Wheeldo: Tool to create lead-generating quizzes for your website, email list, or social channels.
41) Contently: Smart technology, content strategy expertise, and a network of freelance creatives to help your content marketing.
42) Column Five*: Content marketing agency and inspiration.
43) Infographics.Co*: Simple, low-cost infographic design you can edit yourself.
44) OptinMonster: Create and A/B test beautiful lead capture forms without a developer.
45) WPForms: Convenient contact form plugin for WordPress.
46) Unbounce: Create powerful landing pages that drive more conversions.
47) Optimizely: One easy-to-use platform for the web and mobile apps.
48) SumoMe: Tools to grow your website traffic, no matter your website.
49) GetSiteControl: Visitor engagement tools, such as newsletter signups, social sharing, etc.
50) Picreel: Picreel exit offers help to increase conversion rate and recover up abandoning visitors.

*In the interest of full disclosure, Column Five, Visage, and Infographics.co are all tools and services owned and operated by Column Five.

Think I missed any? Leave a comment to let me know what to check out.

This post originally appeared on Visual News

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