Just like people judge a book by its cover, visitors will judge your blog by your blog photos. Therefore, it’s important to put thought behind each image. If you’re new to photo design, these 12 tips will help you avoid rookie mistakes.
1. If you’re sticking with stock, make sure it doesn’t suck
People wouldn’t make fun of stock photos if they were good. Do you want your blog remembered for stiff models smiling awkwardly? I didn’t think so.
2. Always customize your photo
If you’re getting your photos from a stock site, add a personal touch to each image. Get creative with filters, text, or icons.
3. Optimize images so they load quickly
If your header image lags on the load, you’ve lost your audience’s attention before you ever had it. Optimize your images so they load immediately.
4. Place images in the right spots
Did you know image placement determines how much of your copy gets read? Placing an image to the right or left of your intro paragraph captures your viewer’s attention, enticing them to read on. Aside from that, putting an image next to your first paragraph makes your lines shorter and more digestible.
5. Use one image every 350 words
Breaking up blocks of text with images is key. It’s like putting a Skittle at the end of each paragraph when you’re trying to read through a history book.
6. Watch your size and resolution
This relates to load time, as well as audience perception. If your image is too large, you might overwhelm your audience or slow down the loading process. It’s also important for your images to maintain a certain level of quality to avoid looking sloppy or unprofessional. Keep image size and quality consistent throughout your post.
7. Include a keyword in your alternate text
Alternate text is used by search engines to determine what the text around an image says. It’s important to use relevant keywords in your image tags to get more SEO traffic.
8. Set a featured image
The oft-forgotten featured image is another way to boost your SEO. It’s the first thing viewers see when your post is shared on social, so make it stand out.
9. Don’t forget the caption!
Just because a picture is worth a thousand words doesn’t mean you should neglect adding a few more for context—and SEO.
10. Keep your images at a 2:1 ratio
Following the 2:1 ratio ensures your image is displayed properly on social, without any part being cut out.
11. Keep it legal
We’re not all pro-photographers with an extensive photo library. Just remember: If you didn’t take it, you best attribute it.