10 Design Tips for Shareable E-Books


Create engaging content for free

E-books give you the opportunity to establish yourself as a thought leader while providing your audience with content they want to engage with. If you don’t have a couple of publications in a virtual library, you’re missing out.

But know that e-book readers are just as selective as traditional consumers, and they won’t settle for below-average reading material. Follow these 10 tips for e-book design to properly inform and engage your audience.

1) Create an eye-catching cover

Even if it’s on the Web, readers will still judge your book by its cover. Don’t be afraid to get creative. It’s your reader’s first impression, so blow them away.

Bbook COVER

Source

2) Maintain content hierarchy

Your content should be easy to navigate. You can bold or enlarge keywords to call out important information, but ensure that it is still easy to follow.

eBook hierarchy

Source

3) Keep consistent design and branding

An e-book is a great opportunity to establish your brand identity. Consistent branding throughout your book will make it easier for readers to identify your work later on.  

eBook branding

Source

4) Opt for custom graphics

Visuals are key in e-books. While images are great, custom graphics are the greatest. If you’re not a designer and outsourcing isn’t in the budget, there are a lot of great platforms that can assist you with that (*cough cough* Visage).

eBook custom graphics

Source

5) Use external links

A major perk of creating an e-book instead of a printed book is the ability to hyperlink. Give readers instant access to your blog, helpful resources, or inspiring work. 

eBook links

Source

6) Preserve whitespace

White space is your friend. E-books aren’t limited by length, so don’t feel the need to cram a bunch of information on a page. Space it out; your readers will thank you.

eBook white space

Source

7) Use color wisely

If you want to paint your house every color of the rainbow, that’s totally up to you (though your neighbors may hate you). But when it comes to e-books, limit your palette. Try variations of a single color or a select few complementary colors. This will provide enough contrast without overwhelming your reader and distracting from the content.

eBook color pallet

Source

8) Make it shareable

E-books are created to be shared, but not everyone wants to share a 20-page PDF. Allow them to share snippets of your book on social media, such as click-to-tweet options or portions to post on LinkedIn.

eBook shareable

Source

9) Provide downloadable resources

People love free stuff. Instead of describing an awesome spreadsheet to your readers, give them the option to download it.

eBook downloadable

Source

10) Make it unique

Your e-book is an extension of your brand, and your brand isn’t boring! So use design—fonts, layouts, and custom visuals—to make your e-book as unique as you are.

eBook UNIQUE

Source

Comments